Human-Centred Learning
Marketing thrives on understanding people. We design learning journeys that honour curiosity, empathy, and creative problem-solving in every session.
Our Story, Team & Educational Philosophy
Addupe Cih was founded to empower marketing professionals across Ireland with the knowledge, confidence, and leadership skills to build resonant, high-performing brands.
How We Began
2014 · Listening to Irish Marketers
Our journey started in Dublin with exploratory workshops across agencies, in-house teams, and public sector communications. We uncovered a shared need for deeper strategic capability and evidence-based learning.
2016 · Launching Collaborative Labs
We introduced immersive labs combining marketing science with creative experimentation, providing professionals with space to test ideas in a supportive environment.
2019 · Expanding Nationwide
Addupe Cih programs grew to serve teams in Galway, Cork, and Belfast, offering hybrid and remote learning options without compromising collaborative energy.
2023 · Embedding Leadership Mentoring
With marketing leaders seeking long-term growth partners, we expanded mentorship initiatives and advanced labs focused on strategic influence.
Educational Philosophy
Evidence-Driven Practice
Our faculty draw from academic research, industry benchmarks, and on-the-ground experience to deliver rigorous, practical learning experiences.
Impact-Oriented Coaching
We measure success by how confidently our learners navigate strategic challenges, lead teams, and deliver value to their organisations.
Meet the Team
Addupe Cih educators blend agency leadership, brand-side expertise, and academic insight. Each facilitator is committed to nurturing the next generation of marketing leaders across Ireland.
Siobhán Murphy
Head of Strategy Education · Former brand strategist for leading Irish retail groups. Specialises in positioning, brand architecture, and integrated campaign planning.
Michael O’Dowd
Analytics Practice Lead · Data storyteller with experience across SaaS, finance, and public services. Guides learners in translating insights into board-ready narratives.
Emma Ní Bhraonáin
Leadership Coach · Facilitates leadership development pathways, focusing on inclusive collaboration and cross-functional influence within marketing teams.
1,200+
Marketing professionals trained since inception
76%
Participants promoted within 12 months of completion
40+
Tailored learning labs delivered annually across Ireland
95%
Satisfaction with facilitator guidance
Partner with Addupe Cih
We collaborate with organisations across technology, finance, tourism, public services, and non-profit sectors. Let’s design learning that equips your marketing teams for the future.
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